CrossFit.Com posted a video, courtesy of  Tedx, called Start With Why. In this video Simon Sinek demonstrates why some organizations and leaders are able to inspire and others can’t, even though they have access to the same resources. Your financial prosperity & success is directly linked to your heart, passion & vision. People don’t buy what you do, they buy WHY you do it. Watch the video and think about your business.

If you are a garage gym owner: How do you communicate why you do what you do? Is it displayed on your website? In your marketing? In your communication?

If you are a trainer: How do you communicate your motivations? When you meet new clients or prospective clients what language do you use?