“If we’re not publishing success stories, we’re failing” Jeremy Thiel announced in a Tuesday Leadership Meeting last week. Why are success stories so important to a Garage Gym? It is the best way to highlight your client’s hard work and dedication, your clients truly become ambassadors of your community, and if you were to develop a marketing plan for your businness it would be focused around success stories. These testimonials give the outside world a view of what your program can do for them, in short – it’s the proof in the pudding.

Your website visitors can identify with the people in your stories. Looking at the pictures, statistics, and stories people will often associate themselves with their body type, background, or experience and think if they can do it – I can to! CrossFit Central recently published their 2010 Empowerment Stories – check them out here

Some Tips on Creating Success Stories:
1. Personality is Key
Choose various personality types – Stay at home mom, entrepreneur, athlete. Also choose a variety of age ranges and balance the male and female stories
2. Numbers are great but a story is better
Yes, you want someone who has seen great physical success and you should post their changes in weight, body fat, and inches, but you also want to know how it changed their life outside of the gym (work, relationships, family life, etc)
3. You must have a before & after picture
4. Break the story into 3 parts
Where they were before your program, where they are now, and where they’re headed

Check out Web Smith’s post on How Twitter Can Help Your Business