Do you use social media (twitter, facebook, etc) for your garage gym?  What if you knew that these tools have the potential to ignite word of mouth marketing, increase your client base, grow your business, and help change more lives than you ever imagined?

In the book, Crush It, Gary Vaynerchuk, writes:

Leveraging social networking platforms into effective conduits for your personal brand is all about word of mouth. There’s nothing new in that. Since the first six handfuls of grain were handed over in exchange for a new ox, business owners have always known that what their customers and their friends, family, or colleagues think about their restaurant or car or vacation spot or cleaning service or design firm has always mattered more than any billboard or radio ad they could buy. But there have always been a finite number of people their customers and friends, family, or colleagues could talk to about their experience with their products or services.

Now, though, the Internet and social networks-and the instant access to online communities (and the millions of people who will eventually join them) they provide – have pumped word of mouth up like it was on steroids. The consumer is no longer limited to talking about her experience with your personal brand to the people in her immediate circle or even in random encounters during her day. Now, is she’s got a Twitter account, she can tell five thousand people that she just read your hilarious blog post about breeding Siamese cats. And since those aren’t just five thousand random people, they’re five thousand people who have deliberately told your Twitter reader they want to hear what she thinks, chances are superb that a good percentage of them are going to be curious enough to check out your blog for themselves.