Three things to ask yourself today:
1. What is your hedgehog concept? In other words, what will your company be the BEST in the world at?
2. What is your Why?
-If you don’t know your Why, watch this video
3. Are you laser focused on these concepts and do you relentlessly pursue them every day?
The CrossFit Affiliate Blog posted a link to a recent article by the Harvard Business Review called Forget your Elevator Pitch – What’s Your Dumbwaiter Pitch? It highlights the benefit of knowing your business and the vision for your company so well you can describe it in a word
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About the Author:
Nicole oversees the branding and marketing of CrossFit Central at large including CrossFit Central ATX, RedBlack Gym, CrossFit Central Endurance, and CrossFit Women. In 2009 Jeremy and Nicole held their first Garage Gym Blueprint seminar in Austin, TX. She continues to work directly with the Blueprint team to educate affiliates across the world through on marketing, promotion and social media.