One of the biggest mistakes that many modern day bloggers make – they don’t post pictures with their daily blog post. Pictures help create the feel of your culture and brand. Pictures used wisely have the ability to create a sense of desire to be apart of your community….and it’s just more interesting to look at! Take a look at the below screen captures from CrossFit Central’s website:

No Picture:

Saturday Free Workouts

With Picture:

The first example is great for getting the information across but doesn’t leave the reader with any lasting emotions. The second example portrays what the free workout was like –> there were a ton of people, they had a blast and got in a good workout outdoors! The picture helps to draw the reader in and offers the community feel.

As a garage gym owner, your website is the face of your business. Every post made on your website should have an accompanying picture. This will fuel the desire to be apart of your community and help build your brand.