Your affiliate is your business. It is not a cookie-cutter replica of someone else’s gym. No one is telling you how to operate, how to program and how to look. That’s both a huge opportunity and a huge burden. Your success is up to you.

This kind of challenge fires me up. I decide how well I do. I’m ambitious, and the freedom that CrossFit HQ gives all of us puts no limit on how well I can do. The relationship between HQ and the affiliates is not a hierarchical structure like you might see in other businesses. We are free to communicate across the lines to anyone who will freely and openly communicate with us.

CrossFit HQ doesn’t tell me how to run my business, and to that I say, “Hell, yes!” I have the opportunity to do what I love in a free and open market. If you’re an affiliate asking for regulation, get over it. Go sign up for a franchise where you will experience both the hierarchy and the heavy tax burden of monthly franchise fees. That’s not what the CrossFit affiliate program is about. Read More