Posted by: Garage Gym Blueprint
Do Physics & Marketing have more in common that we thought?
Pay attention to the segment on The Scientific Method. Do you agree with this? Can one bad week, one macious comment in the community or tweet against your brand un-do hours, weeks, or even years invested in your brand?
Discussion
Brilliant video.
Too many ways to respond in a short time, but yes and no. Yes, brief incidents/events/bad media can hurt your brand/business. However, they can be used as an opportunity to use them as stepping stones to climb higher in the eyes of those looking down on you. BP has an opportunity to engage consumers that might not have ever noticed them before.
This is the world of "no bad press". It's all just attention. How you respond to it makes it good or bad.
But of course, like he says in the video, be careful not to screw up.
Excellent Point. It is so important that you address comments. With social media, a non-response is not a good response. After responding/addressing, it's time to go to work & deliver!
About the Author:
Garage Gym Blueprint is dedicated to bringing systems and practices that a proven to run a successful Garage Gym and or Fitness endeavor. Modeled after the success of CrossFit Central and many other Austin Fitness Brands, the GGBP is driven to help others make their vision a reality.