CrossFit Palo Alto tweeted the above picture this weekend with the caption “Where the skull and bones meets professional.” CrossFit as a brand and culture is edgy and hard. People “get shredded” “get ripped” and “meet pukie“. It’s board shorts, no shirts, yelling, calloused hands and rope burns. The equal force in this equation that successfully balances your CrossFit affiliate is the professional side – your logo, website, customer service, cleanliness, professionalism, and ultimately excellence. It’s portrayed in the way we speak, the way we engage online, our newsletters and even the way we dress as coaches. We call it the CrossFit Mind – where the skull & bones meets the professional.

Tim & his wife Kristen came through the November Garage Gym Blueprint training and have already made big changes in their box. They raised their prices, implemented contract opportunities for members, added 10+ clients, are moving to the closed class model, and are looking forward to publishing success stories this Spring. Awesome work guys!