CrossFit Central’s marketing derives from word of mouth marketing, social media, gorilla marketing and last but not least, the cornerstone of our marketing since Day 1 – Events and Challenges! These help to seed word of mouth marketing, increase brand recognition, increase your current client’s experience, and increase your overall client base.

An event is a one day deal open to everyone –> Fight Gone Bad, Free Workouts, Sectionals, etc. These work to get your brand out in the community and let potential clients try out the program for free.

A Challenge is for clients only, includes a test or benchmark WOD, pre and post photos, an assigned coach to keep the client accountable throughout the 8 weeks, and workouts emailed to the clients every week. We just wrapped up our 8 week I Am CrossFit Challenges and it was a major success!

Check out George who lost over 23lbs!

Lbs Lost: 23.8
Body Fat Lost: 6.8%
Inches Lost: 13
First Benchmark Workout: 2 rounds
Final Benchmark Workout: 10:40

Check out Karen who will be competing in the 2010 Hells Half Acre Regional!

“The I AM CROSSFIT challenge help me reach goals I didn’t think were possible. It gave me the guidance, motivation and knowledge to make changes to my lifestyle that I will continue to use in my everyday life.”

Lbs Lost: 4.2
Body Fat Lost: 3.1%
Inches Lost: 0
First Benchmark Workout: 11:09
Final Benchmark Workout: 8:58

These are two very different success stories – one is a female who was in decent shape to begin with and got ripped in 8 weeks. The other is a man who has been coming off and on to CrossFit for over a year. He’s seen some results but never truly committed himself – He didn’t want to give up his soda and popcorn. After going through the I Am CrossFit 8 Week Challenge he has completely changed the way he views food, his workouts, and his abilities….not to mention dropping 23 lbs in 8 weeks!!

From a business perspective challenges like this increase revenue in the box and produced 90+ success stories. We then use these testimonies, before and after photos, and client experience throughout the year to help promote and market our programs.