When people see Zach Even-Esh, the famed Underground Strength Coach, they usually see the intense strength and conditioning coach. They likely see an entrepreneur that may be better at self-promotion than his practice. Zach Even-Esh is everywhere. Generally, his detractors say things like, “All he does is sell things. All he does is self-promote. Does he even coach?”

Yes, he coaches normal athletes like many in the fitness industry. Except, his athletes compete on a daily basis – for the shot at a better life. Not just for better fitness. They aren’t weekend warriors. Whether in middle school, high school, at Rutgers University, his athletes are fighting for their lives. Because where Even-Esh operates, that’s the way out for many of the young male progeny of New Jersey’s working class.

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