About
CrossFit Central opened for business in 2005. We have remained debt free and profitable since day one. We are dedicated to building a fit community in Austin, worldwide and to the pursuit of excellence in the CrossFit community.
We want you to get results! Take on the CrossFit Central Affiliate training workshop and learn the structure, business model, and systems that has made CrossFit Central what it is today.
Jeremy Thiel built a million dollar garage gym business in less than three years. He grew a staff of 26 entrepreneurs and has raised up countless leaders in the fitness industry. Jeremy has helped numerous garage gym owners turn their businesses into profitable companies, increase their client base and client retention, and ultimately live up to their true potential. Jeremy is a Level III CrossFit trainer, and a Level I USA Olympic Weightlifting Club Coach and is the founder of SICFIT.com. Pursuing the sport of fitness is his greatest passion. Jeremy took 3rd place at the 2008 International CrossFit Games, held in Aromas, California.
Nicole Hughes came to CrossFit Central 9 months after it was founded in Austin, TX. She helped CoFounders Jeremy Thiel and Carey Kepler take this urban fitness revolution to over 600 clients from the ground up through marketing, events, and other media driven content. Nicole has launched several grass roots affiliate related websites including Relentlessbootcamp.com, CrossFitCentralRunTex.com and helped launch SICFIT.com in the summer of 2009. Nicole has helped numerous affiliates create marketing plans and increase the overall quality of their websites and events. She graduated from Texas Tech University with a degree in Psychology and Literature. Nicole coordinates all of CrossFit Central’s events, out-reach programs, and heads up all marketing and promotional projects. Nicole also writes various articles and informational material for CrossFit Central and other media outlets.
Web Smith is a social media geek, branding enthusiast and CrossFit fanatic. Before CrossFit, he played four seasons of NCAA Division III football before completing his studies at the University of St. Thomas and Rice University in Houston, Texas. He graduated with a Bachelors of Arts, with Academic Distinction, in Business Administration and Management Information Systems.
He holds his USA-W certification and is a standing member of the National Strength and Conditioning Association. Prior to his college graduation, he completed a one-year internship with Velocity Sports Performance where he learned many business “do not’s.” He has years of post graduate experience with a multi-national corporation where he served as a writer, marketing mind and client liaison at the Houston-based firm. He currently works heavily on SICFIT.com, where he creates cutting-edge media alongside Nicole Hughes, Jeremy Thiel, and Elliot Schrock. He consults for other fitness small business owners, and focuses on social media strategy for CrossFit Central. Web’s personal goal is to land an article in Inc Magazine or WIRED magazine that features Social Media’s future in the health and wellness industry.



